In spring of 2012 I partnered with the talented team at Storyville Coffee Company as an in-house designer. My role was to provide visuals for just about anything — concepts, product renders, frontend web design, signage, even custom porcelain cup layout.
Storyville's strength lies in their obsessive commitment to the details. We had this in common. I was a part of the core team of 12 that helped launch the flagship Storyville Coffee in Pike Place Market, as well as two additional store launches in 2014.
This project was a combined effort from a large cast of talented individuals, teams and partnerships. We all wore many hats, but my role could best be categorized as Designer, Art Director and Production Assistant.
The Storyville brand has received praise from a wide array of media outlets such as Savor Seattle, King 5, Evening Magazine and was called the Best Coffee Roaster in America by Wine Magazine. I am happy to have been a part of such a high quality endeavor with a great team.
Most of the photos taken by the talented photographer Chip Simons for Storyville Coffee Company – all rights reserved.
Environmental Graphics – Large Format Photography Wall.
Film Photography by Chip Simons. Creative Direction by Buffy Thibodeux.
The devil is in the details. The goal was to have a well-balanced logo presentation for the user, while also considering the lip of the saucer to cover the feet of 'Flyboy'.
Custom Pastry Boards
Custom Electrostatic Etched Plate
The process included a three layer construction of aluminum.
Environmental Wall Graphics
Another shot of the Wall Graphics at Storyville Coffee under the direction of Buffy Thibodeaux. Film photography by the talented Chip Simons.
Branded Soda Bottle
Designed a set of six soda flavors that feature a custom bottle cap and tear tag.
Storyville Branded building billboard on corner of 1st & Pike for Grand Opening.
Branded Hot Cups
8 oz and 12 oz Hot Cup design for Storyville. Produced by International Paper. Approval and conceptual by Kris Rosentrater.
The design accounted for an even, centered presentation of Flyboy - with the lid on, or off.
Branded Soda Water Concept
Created a concept for branded Soda Bottles featuring a custom tear tag and minimal design to empower the Flyboy logo.
Branded Cup Lineup
The devil is in the details. Each of these cups were measured by the millimeter in order to place the Flyboy logo in just the right place.
The design accounted for the convex shape of the porcelain and it's effect on logo placement perception.
Porcelain Logo Placement
Worked with Ancap Italy & Espresso Parts to produce custom branded porcelain. Details is key to navigate the convex form of the cup.
Storyville.com - Website Design
When we redesigned Storyville.com in winter of 2012, the goal was to showcase the product in a larger-than-life visuals. We wanted the user to experience the pristine details of the brand immediately when browsing.
The concept was executed as a single page, vertical scroll site with easy and simple navigation.
After many versions, the design was approved and we contracted Ratio Interactive in Seattle to develop the backend.
UI / UX Design by Mark Alvis.
Content, Direction, and approvals by Kris Rosentrater and Jamie Munson.
Hardware Page renders created for Storyville by TEAGUE
Photography on Places Page by Chip Simons. Creative Direction by Buffy Thibodeaux for Storyville, images edited by Mark Alvis.
Storyville Hardware - Webpage
How well is your brand represented with it's printed marketing material?
A simple brochure represents thousands of hours of strategy, decision making and should be stewarded in a manner that reflects the intentions of the brand. How a company presents it's content makes all the difference.
This collection of images show some of the corporate brand touchpoint I have been involved in. What best represents your company? The people or the printed material? Hopefully both.
Print's not dead.
There is nothing like holding a finished product in your hand and watching the light dance around the inks and varnishes.
A finished package is a trophy, a coordinated dance of creative & business, art & copy, designer & user. All of which is the result from hours of strategy, direction, conceptual presence and technical know-how.
Much of my past work has been in the two dimensional inks & material environment. I have a solid understand of the limits and constraints of the print industry and I look forward to continuing to stretching the limits of the material and of my own metal boundaries.
Storyville Coffee Company - Drinkware Line Up
Album Cover Design. Role: Art Direction + Design.
Album Design. Role: Designer. Photo by Puja Parker.
Album Design. Role: Art Director, Designer.
Logo / Identity Design
Logos identify – they do not describe. Logo design is the distillation of the soul and strategy of the brand. Embedded in each logo design is a mountain of strategy, brainstorming, concepting, and refinements. All this in effort to woo the right type of customer for that particular project.
Type choice is the first decision. Which typeface will do the most accurate job of communicating the purpose? What does it say to the user? Can they easily relate to the logo on a heart-felt level?
Although logo design is only one piece of the branding pie, it's arguably the most recognized piece and should be treated with much consideration.
Premium label coffee identity created for Dillanos Coffee Roasters.