LOGOS + BRANDMARKS

What makes the perfect logo?

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Story

Concept, Symbolism, Intrigue, Intention, Connection, Relationship, Emotion, Resonance.

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Uniqueness

Originality, Ownability, Novelty, Charm, Interest, Dynamics, Impact.

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Beauty

Aesthetic, Balance, Unity, Movement, Color, Craft, Texture, Vibe.

Designing the right mark is a process with strategy, ideation, concepting, tests and refinements - all to craft a mark that unifies the organization, set the tone, and tells a story that goes beyond visuals.

Brandmarks are only one piece of the branding pie, and arguably the most recognizable and should be treated with a generous amount of thought, consideration and appropriateness.