LOGOS + BRANDMARKS
What makes the perfect logo?
Concept, Symbolism, Intrigue, Intention, Connection, Relationship, Emotion, Resonance.
Originality, Ownability, Novelty, Charm, Interest, Dynamics, Impact.
Aesthetic, Balance, Unity, Movement, Color, Craft, Texture, Vibe.
Designing the right mark is a process with strategy, ideation, concepting, tests and refinements - all to craft a mark that unifies the organization, set the tone, and tells a story that goes beyond visuals.
Brandmarks are only one piece of the branding pie, and arguably the most recognizable and should be treated with a generous amount of thought, consideration and appropriateness.